Taking the Fashion Illustration Industry By Storm, Meet Sandra Lucia Diaz

Sandra,  is  a Colombian Illustrator, that considers fashion as a form of art.

Began working on fashion illustrations when taking a illustration class in high school.  Continued to purse illustration in college attending Ringling College of Art  & Design. Where she focused on digital illustration using Photoshop and Corel Painter.

She has been commissioned by the likes Vogue (China), Bloomingdales, Hoss Intropia, Lucky Magazine, Copic, Modern Salon Magazine among others.

How did she get so good at what she does?! We just had to find out…


Full Name: Sandra Lucia Diaz

Location: Miami, Florida

Current Title/Company: Digital Content Producer for Hairtalk Extensions (by day), and Fashion Illustrator (by night & weekends).

Educational Background: Ringing College Art & Design in Sarasota, Florida. Received a Bachelors in Fine Arts  Illustration + Minor in Motion Graphics.

What was your first job out of college and how long were you there?

I was a Web Designer for Miami-Dade County Government. My first freelance Fashion Illustration gig was Live-Sketching with Bloomingdales.

What was the greatest lesson you learned from this experience? 

When you’re an intern or an assistant, pay attention to what’s going on in other departments besides the one you’re in.

Was this the field you wanted to work in? 

It was a great start to my design career and it was great corporate training, but my dream was to go into the Fashion Industry.

What is the best career advice you’ve ever received?

The less time you spend complaining, the faster you’ll get it done and the happier you’ll be. No job or task you’re asked to do is too small. Don’t act entitled. Dress for the job you want, not the one you have.

What advice can you give to other women that want to work in your field?

It’s important to show up early, wear something sharp, and avoid Facebook like the plague at work. Don’t settle for a job you’re not passionate about. Work hard and be nice to people.

 What or who encouraged you to pursue this dream? 

My mother has always believed in my creativity and my dreams. When I was younger, my mom made sure to enroll me in the Art Magnet Schools: Norland Middle School and Design & Architecture Senior High. My Husband Jonathan Diaz has been there for to help me frame and help me hang pieces every Art Show. Has been there to pick me right up when I am filled with with self doubt.

What personality qualities do you believe are most beneficial for an individual to possess in order to be successful as a Fashion Illustrator?

Best advice I can give as a Fashion Illustrator: you need to network. Go to events, like blogging events, find your tribe and collaborate; do not think you need to compete with other illustrators.

What has been the largest obstacle you’ve faced in your career? How were you able to overcome it?

Illustrating on 30 fragrance bottles for Chanel. I was very nervous because I didn’t know what materials to use on glass bottles, so I asked my friend that was a product designer for ideas. So I used Liquitex  pain markers and created Chanel inspired graphics.

What has been your biggest accomplishment or highlight of your career thus far? In the next five years, where do you hope to see yourself professionally?

– Biggest fashion illustration project was for Chanel; My assignment was create 26 fragrance illustrations in a weeks time. Some of the steps I took to work with Brands were going to blogger events, reaching out through Social Media and networking with people that can connect with the Art Departments on Linked-In.  In five years I want to become a full time fashion Illustrator and continue to illustrate for Fashion Houses like Alexander McQueen, Dior and Marc Jacobs.

What are your favorite pieces in your closet right now?

My favorite pieces in my closet are Rose Marc Jacobs Backpack, Kate Spade Sailor Dress, and Knee High Tori Burch Boots.

How would you describe your personal style?

My style can be best described as Tomboy Chic that includes Bright Colors, Loud Patterns and Futuristic cuts. I am a sucker for Target collaboration with top designers of the industry.

Who would you consider to be your style icon?

Gwen Stefani has that TomBoy Glam down packed!

What is your go-to outfit for busy days?

Minimalist all black is my go to when I am on the run.

illustrations by Sandra

Check out more of her beautiful fashion illustration on illustratedchick.com and @sandraluciadiaz on Instagram!

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