CCILU Footwear, via its North American subsidiary, CCILU USA, has donated nearly 1200 pairs of shoes and sneakers to QVC Presents “FFANY Shoes On Sale,” a Multimedia Event for Breast Cancer Research & Education. The program includes a broadcast event and a gala at the Waldorf Astoria on Oct 25, with actress, singer, dancer and fashion icon Zendaya appearing as the QVC Presents “FFANY Shoes on Sale” 2016 PSA Spokesperson.
“We are honored to be part of this impactful endeavor, which has done so much to find a cure for breast cancer,” said CCILU CEOWilson Hsu. In addition to its own footwear line, the company is bringing brands like RegettaCanoe and Syunsoku to the North American market. “When we made the decision to establish a full-time physical presence in America (CCILU USA is based in Southern California), it was a priority to align with causes that benefit the community. We expect this year’s QVC program to be the beginning of an enduring relationship.”