Who What Wear for Target

The Who What Wear collection for Target will be making it’s debut in stores January 31st. Inspired by street style with chic, classic, on-trend pieces and an affordable price tag.

For those who don’t know, Who What Wear is a fashion style notorious for their street style co-founded by Hilary Kerr and Katherine Power who has also founded sites like MyDomaine and Byrdie. “We’ve wanted to do a line at Target probably since we started the company in 2006,” says Katherine to Business of Fashion.  “We’ll be talking about different ways you can style the collection,” Kerr says. “Katherine and I have very different personal styles: she favours more tailored and elegant [separates] while I prefer things that are more feminine and vintage inspired. Yet we overlap in the pieces we wear. We really kept that in mind. No one has just one personal style.”

The collection features classic pieces like the moto jacket, the floral midi, and the striped shirt that you can mix, match and layer. You can also look forward to new merchandise being introduced the first of every month!  Get some styling ideas from these looks and by the way every piece is under $50!

 

A model wearing a tee, trench jacket, scarf and pants from the Who What Wear collection

The perfect spring work look!

Elbow sleeve linen tee in white ($17.99)

Printed Trench in cream floating floral ($44.99)

Skinny Scarf in cream ($14.99)

Skinny crop pant in ebony ($29.99)

A model wearing a vest, dress and belt bag from the Who What Wear collection

Chic and chills for the weekend.

Trench vest in ebony ($39.99)

Midi Shirt in ebony ($36.99)

Belt Bag in ebony ($24.99)

 

A model wearing a tee, jacket, skirt and belt bag from the Who What Wear colleciton

Brunch anyone?

Elbow sleeve linen tee in ebony ($17.99)

Mod Moto in blue ($39.99)

Pencil Skirt in vintage floral ($27.99)

Belt Bag in ebony ($24.99)

A model weating a blouse, jacket and shorts from the Who What Wear collection

Drinks after work? Yes please!

Bow blouse in cream ($27.99)

Minimal moto in ebony ($44.99)

Pleat-front shorts in crosshatch ($24.99 )

A model wearing a blouse, blazer, jacket, scarf and jeans from the Who What Wear collection

That cape-blazer just screams “Yassssss.”

Button-up blouse in painted dot ($24.99)

Crepe Blazer in ebony ($39.99)

Skinny scarf in ebony ($14.99)

Slim boyfriend jeans ($34.99)

A model wearing a tee, blazer and jeans, and holding a pouch from the Who What Wear collection

When you think you have nothing to wear, this is what you wear.

Allover Printed Tee in Cream Floating Floral ($17.99)

Blazer in Blush  ($39.99)

Split Cuff Crew in Heather Grey ($24.99)

Zip pouch in Cream Marker Stripe ($19.99)

A model wearing a tee, scarf, jacket and skirt from the Who What Wear collection

Classic Crew in White ($17.99)

Peplum Utility Jacket in Olive ($39.99)

Wrap In Painted Dot ($19.99)

Fluted Midi Skirt in Ebony Floating Floral ($29.99)

A crew, sweater, skirt, belt bag and accessories from the Who What Wear collection

Classic Crew in Ebony ($17.99)

Bateau Sweater in Cream/Ebony ($27.99)

Birdcage Skirt in Painted Dot ($29.99)

Belt Bag in Valentine ($24.99)

A shirt, scarf, skirt and accessories from the Who What Wear collection

Pleat-back chambray shirt ($27.99)

Denim Pencil Skirt ($29.99)

Knotted Belt ($19.99)

Silk Neck Scarf in Multi Dot ($14.99)

Four handbags from the Who What Wear collection

Zip Pouch in Cream Marker Stripe ($19.99)

Zip Pouch in Multi Dot ($19.99)

Crossbody Circle Bag in Ebony ($29.99)

Double-zip Rectangle Bag in Cream/Ebony ($29.99)

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